Why your home decor should be part of your brand
In this blog post we are going to find out why successful women curate their space as intentionally as their brand.
Ok, so it’s almost February and around this time i get a high amount of clients all looking for love ❤️(my specialty!) but this year instead, my inbox is full of messages from women who want to strengthen their home energy for work, or business, everything but a relationship!
I have a feeling that this is because we are about to move into the year of the Horse, more specifically the Fire Horse. We are also deep into cycle 9, which carries the energy of strong feminine energy and women thriving in the online world and careers. Energy is so real.
I actually work with a lot of high power women, all over the world and one thing that i notice in all of their homes is, they are all decorated as a literal representation of who they are. For example: One of my clients owns a marketing company in New York. Her branding colors are gold and black, and she is very structured and organized. Her home is decorated in mostly black with gold accents and it is very clean and organized.
One thing these women know how to do well is be their brand and represent themselves at all times. They are always in succesful, main character energy.
Lately i too have been decorating and choosing home decor that represents how i want to feel and what my personal signature brand is.
So, if you have a business, or you are trying to curate your brand, this blog post is for you.
My brand vibe in a mood board.
Why your home is your silent brand partner
It is so true that your environment mirrors who you are, and successful women don’t just build magnetic brands, they build systems that support them. That support their energy, confidence, and give them clarity.
Successful women curate their homes like they curate their business. They know that confidence comes from within, and something you live inside of.
A well aligned space:
Supports focus and decision making.
Protects energy instead of draining it.
Reinforces identity and self trust.
Makes success feel natural, like their birth right.
This is Feng Shui at its most powerful. Strategy over superstition, always.
How to create a home that mirrors your brand
Get clear on your message and how you want your brand to feel.
Is the brand you are building calm, nurturing and feminine? Or is it bold, leadership focused, or luxurious?
How can you create those feelings in your surroundings.
Maybe you could create a calming living room so you can stay on brand even when you are not working.
The energy of your brand should guide your design decisions. This is living in alignment even when it doesn’t feel like it.
2. Choose your signature color story.
Strong brands are recognizable, and so are well curated homes.
Choose 2 - 4 colors that represent your brand and weave them throughout your space.
Wall or accent colors.
Soft furnishings.
Art, books, ceramics, or even the flowers in a glass vase.
Side note: Each color holds energy. When selecting colors for your branding, do some research on the energy of the colors.
My brand colors are lavender and pink. I recently painted this Buddha i had to match that!
Consistency creates trust both in your branding and your home.
3. Decorate for identity, not just aesthetics.
Your home should reveal and reflect the woman behind the brand.
Display items that show who you are. This could be:
Coffee table books that align with your values or related to your business.
Artwork that symbolizes growth, wealth, and freedom.
Objects that if someone saw, they would know it’s your home.
4. Curate, don’t clutter.
Successful brands are intentional. So are spaces that attract success.
Clutter creates visual noise and doesn’t create clarity. Leave space for Chi to flow in your home. This will create a clear mind for creative ideas to land. Clutter in our environments creates clutter in our minds. Not good for our businesses.
Image credit: pinterest.com
5. Align each room with its purpose.
Each area of your home should support you and who you are wanting to be.
Entry way ➡️ First impression, confidence, and visibility.
Office or desk ➡️ Authority, clarity, and income flow.
Bedroom ➡️ Rest, intuition, and self trust.
Living room ➡️ Connection, leadership, and warmth
When each area of your home follows function, life flows more easily.
6. Add sensory branding.
Brands are remembered by how they make people feel. This should be the same in your home.
Use:
Signature scents.
Textures that feel luxurious.
Art that is unique or custom made.
7. Let your home evolve with your brand.
As your brand grows, your home should too.
High level women regularly assess their environment. They remove things that no longer work, they add things that can help them improve. They know the energy of expansion.
Your home is the foundation to your success. Although your business isn’t everything in life, high level business women know that their environments shape who they are and who they want to be.
